Magazine article Success

Capture Your Inner Expert: Make Yourself Known with YouTube

Magazine article Success

Capture Your Inner Expert: Make Yourself Known with YouTube

Article excerpt

Imagine you had your own TV channel. That's right, a channel just for you to share your insights, stories and ideas. People would tune in from around the world to learn from you and your experiences. What a platform that would be! You'd be right there with the biggest names: Oprah, Dr. Phil and Dr. Oz. You would build a legion of fans across the globe--without ever setting foot on an airplane. Wow!

All those fans would grow your business 24/7/365. I know what you're thinking: If only that were possible. If only you could get yourself embedded into the No. 1 place people go to find how-to help and experts. Well, it is possible, with the most overlooked global resource: YouTube.

YouTube is, by far, the most undervalued and fastest path to being recognized as an expert, and what's more, it's a site you probably already visit often. (You saw that Gangnam Style video, didn't you? Along with 1,268,063,788 other people!) Using YouTube to your advantage is the subject of my second column in this series, "How to Become a Sought-After Expert." All it takes to get started is a free account, an open mind and three easy steps. Steady hands for filming are a bonus. (But no cats playing the piano required!)

1. Claim your channel.

The first step to claiming your channel is to open your free YouTube account. Make sure to complete your profile, sharing your expertise and engaging personality. Next, answer these two questions: Who do I want to watch my videos: customers, influencers ... the general public? What do I want them to do after they watch: sign up for something, contact me or share the video with others?

2. Show your stuff.

There are three main types of expert videos on YouTube: entertaining, informative and how-to. Just because you're tackling a serious subject doesn't mean you have to be serious. Many times the more unexpected your videos, the more people watch and share them. …

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