Magazine article The Futurist

Commentary: Women's World beyond the Marketplace

Magazine article The Futurist

Commentary: Women's World beyond the Marketplace

Article excerpt

"Women 2020" looks at multiple economic and social issues that impact the role that women play in the world. It is an amazingly optimistic view of a myriad of issues affecting women. The authors attempt to take a different point of view by studying not how the changes in the world will impact women, but "how women act as catalysts for fundamental changes, which are shaping not just their own world, but everybody's world."

As a marketing study, "Women 2020" omits consideration of many serious issues that will impact women's futures globally, particularly the basic lack of fundamental human rights in so many nations of the world.

For example, the study neglects any discussion of human trafficking, where women and girls are exploited for sexual enslavement. There is also little offered regarding those areas of the world where women are property and have no ability to defend themselves against violence and death.

While these crucial problems--honor killings, female genital mutilation, the belief that men have the right to hurt and/or kill women for any reason--may not be obvious concerns for corporations and brands, they are a significant part of the global future of women that cannot be ignored. …

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