Magazine article ADWEEK

Teens and Tech: Being Connected Is Nothing New, but Young Adults Are Increasingly Likely to Use Smartphones as Their Primary Online Device

Magazine article ADWEEK

Teens and Tech: Being Connected Is Nothing New, but Young Adults Are Increasingly Likely to Use Smartphones as Their Primary Online Device

Article excerpt

Teen cellphone and smartphone ownership  % of all teens ages 12-17  Cellphone use is stable since 2011  July 2011    77 Sept. 2012   78  But Smartphone Is up  July 2011    23 Sept. 2012   37  Access Internet mostly on cellphone %  For one in four teens, the cellphone is the primary way they access the Internet, far more than the 15% of adults who are cell-mostly Internet users  All teens, ages 12-17   25  Teen gender  Boys         20 Girls        29  Teens by age  Age 12-13        16  Age 14-17        29  Boys 12-13        12  Boys 14-17        24  Girls 12-13        20  Girls 14-17        34  Older girls are most likely to be cell-mostly Internet users 

Online use is pervasive among young adults, but there are important gender differences

Teen girls are significantly more likely than boys to own a tablet and do most of their online activity on their phones.

71% of teens are sharing a computer with other family members at home.

Teen Internet Access  Parent income  Less than $30,000/year  Have Internet access       89%  Access internet mostly on cellphone        30%  $50,000 to $74,999/year  Have Internet access       99%  Access internet mostly on cellphone        14  But kids of lower-income parents are more likely to use mobile as their primary Internet access  93% Teens who own a computer or have access to one  67% of the remainder have access to one  White teens and older teens are more likely to have a computer than black teens and younger ones  Teens age 12-13   72% Age 14-17         83% White parents     81% Black parents     64% Hispanic          79% Suburban          84% Urban             75% Rural             72%  Teen tablet ownership %  23% of teens own a tablet, a level comparable with the adult population 25%  Gender and family income are indicative of tablet ownership  Teen gender  Boys            20 Girls           27  By parents' household income  Less than $30,000/year    15  $75,000+        31  By parents' Education  High school or less         16  College+        29  SOURCE: PEW RESEARCH CENTER, TEENS AND TECHNOLOGY 2013 
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