Magazine article Editor & Publisher

Protecting Your Content: BurrellesLuce Launches New Content Delivery Channel to Monetize Articles

Magazine article Editor & Publisher

Protecting Your Content: BurrellesLuce Launches New Content Delivery Channel to Monetize Articles

Article excerpt

More than 40 publishers, representing some 2,500 newspaper and magazine titles, have signed on to a new service called the Compliant Article Program (CAP) by media monitoring service provider BurrellesLuce. With headquarters in Livingston, N.J., the company's current client list includes Advance Publications, Hearst Newspaper Group, Media News Group, McClatchy Co., and The New York Times.

Created by senior vice president of content Daniel Schaible, CAP rolled out into the marketplace last month. Schaibte said he was motivated to start CAP, because he saw an opportunity to provide publishers with the ability to monetize content at the article level within the public relations and communications sectors. According to Schaible, media monitoring and evaluation companies have more than 10,000 businesses as customers--all of whom are willing to pay royalties to have access to compliant content.

There are two ways for publishers to earn revenue through CAP.

First, the buyers purchase an access fee, which is set by the content provider. Schaible said the system is designed for the end consumer to select which provider's content they want included in their content search. He said the target is to have more than 200 licensors representing 4,000-plus titles available to the buyer for an aggregated access fee of around $200 a month for all the titles.

The second way is the click-fee: 15 cents is charged each time a link in the search results is clicked to view the full content of an article. …

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