Magazine article Risk Management

Ten Types of Innovation: The Discipline of Building Breakthroughs

Magazine article Risk Management

Ten Types of Innovation: The Discipline of Building Breakthroughs

Article excerpt

TEN TYPES OF INNOVATION: THE DISCIPLINE OF BUILDING BREAKTHROUGHS

by Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Waiters

[ILLUSTRATION OMITTED]

Innovation has become a buzzword. Rarely does it carry any meaning. All companies claim to be innovative. It's an adjective cavalierly thrown around by the same boss who might stop by your desk to say, "I'II be out of pocket tomorrow, but let's circle back soon with all hands on deck to do some outside-of-the-box thinking on ways to strategically shift the paradigm moving forward vis-a-vis our value-added deliverables."

So when a book called The Ten Types of Innovation: The Discipline of Building Breakthroughs hit my mailbox, it was eye-roll city. But it had a neat design and layout, so I cracked the cover.

Flipping some pages, much to my surprise, it seemed like a potentially useful resource. That was the goal, wrote the book's four authors, Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Waiters. "It can be a diagnostic tool to assess how you're approaching innovation internally."

The most striking aspect of their project is the attempt to call innovation a "discipline. …

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