Magazine article ADWEEK

Dylan Lauren: The Candy Entrepreneur Prefers Print and Isn't One Bit Ashamed of Being Devoted to Her BlackBerry

Magazine article ADWEEK

Dylan Lauren: The Candy Entrepreneur Prefers Print and Isn't One Bit Ashamed of Being Devoted to Her BlackBerry

Article excerpt

Specs

Age 39

Accomplishments Founder of Dylan's Candy Bar retail stores and brand; author of Dylan's Candy Bar: Unwrap Your Sweet life; daughter of fashion designer Ralph Lauren

Base New York

What's the first information you consume in the morning?

The first information would be my horoscope. I don't buy the Post, but someone down the hall always has it or it's in the coffee shop, so I look at that.

What occupies your mind in the car, on the subway, train, or bus?

If I'm in a cab, which is rare, I'll watch news if they have it on the TV screen. I don't sit at a desk for most of the day, so I don't really use a computer or took at any social media. I'm probably the most archaic entrepreneur.

So no Twitter or Instagram?

Nope. Our company uses them, though. I tell them about things I see or places I've been for them to tweet about, or I send pictures of things I like. Pinterest has been helpful to my business. Making inspiration boards is really key to developing products. When I was getting married, I literally cut out tear sheets and put my own boards together. Had I known about Pinterest, I would have been able to do it so much more easily, But I'm the old-school type that likes tangibility and touching things.

What are your favorite magazines?

The ones I always read are Vogue, InStyle, People and Us Weekly. In terms of pulling tear sheets, it could be anything from Travel. + Leisure and Vanity Fair to European magazines. …

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