Magazine article Marketing

The Index

Magazine article Marketing

The Index

Article excerpt

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Baileys - The Diageo-owned liqueur has replaced mobile operator Orange as sponsor of the Women's Prize for Fiction in a three-year deal. Last spring, Orange's parent company, EE, opted to end its partnership after 17 years. Prize founder and novelist Kate Mosse said Baileys was a 'great fit' as the brand is 'all about celebrating women'.

Gavin Patterson - Ex-Procter & Gamble marketer Gavin Patterson is to succeed Ian Livingston as chief executive of BT Group in September Patterson, who spent nine years at P&G, including a stint as European marketing director, will be promoted from his current role as chief executive of BT Retail. Livingston will join the House of Lords ahead of becoming Minister of State for Trade and Investment.

Kabuto Noodles - The instant noodle brand ran what it claimed was the 'world's first live improvised' ad break on TV channel Comedy Central Improvised comedy group Mischief Theatre was drafted in by ad agency 18 Feet & Rising for the three-minute skit, which broadcast during hit US comedy Whitney.

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Flora - Unilever responded to a consumer backlash against the reformulation of its Flora spread by returning the product to its original flavour, 18 months after making the pounds 29m change. …

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