Magazine article University Business

Mobile Site Helps Yale Handle Train Crash

Magazine article University Business

Mobile Site Helps Yale Handle Train Crash

Article excerpt

When a train derailment on the eve of Yale's graduation weekend cut off rail service to New Haven, Conn., a mobile website specially designed for commencement gave visitors real-time travel information.

The site had been created to give commencement guests access to event schedules, interactive maps, parking information, and directions via their smartphones. Commencement speeches by New Jersey Mayor Cory Booker ('97) and Yale President Richard Levin also were streamed live on the site.

"We have more than 20,000 graduating students and their guests on campus, so it was great this year to have a very user-friendly, information-rich mobile web site," says Michael Morand, Yale's deputy chief communications officer. "It was an additional benefit to have real-time updates to traffic, given the issues that the railroads faced that weekend."

The site, created by Judson Mobile, also had an embedded "Yale news" Twitter feed, and a section designed to help people with disabilities navigate the urban campus.

A mobile website was a much better choice for Yale than an app would have been, says Bruce Judson, president of Judson Mobile. …

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