Magazine article Journal of Property Management

Trust through Transparency: 3 Little Secrets That Make a Big Marketing Impact

Magazine article Journal of Property Management

Trust through Transparency: 3 Little Secrets That Make a Big Marketing Impact

Article excerpt

Right out of college, I worked at the front desk of a major hotel. Every Sunday, our general manager stopped by promptly at 2:00 p.m., just to check in. And every Sunday, promptly at 1:00 p.m., my immediate supervisor sprang into action. Like a whirlwind, he scattered papers across his desk, flung a few file folders on the floor and ripped off his coat. He plopped into his chair, loosening both shirt collar and tie. He'd even mess up his hair a little, just for good measure. Was he working? No way.

Later, at a different hotel, I worked for a manager whose first task everyday was to get out of her office. She'd go through different departments, chatting with employees from housekeeping to the front door staff to accounting. And she listened. When it came to garnering trust and respect, who won? Manager #2, hands-down. Why? She was genuine, transparent and trusted.

Simply put, trust is when people know they can count on you to do the right thing. Our clients want to know we value our work. Our tenants want to know we value their business. If you want to be a stellar solutions provider, there's no way around it: earning trust and respect is crucial.

The same concept applies when we're marketing our properties. Our ability to work with clients, tenants and brokers to win new business--and keep what we've got--often centers on whether we are able to learn and earn trust, credibility and respect. I've discovered that three little secrets can make all the difference in building trust and relationships.

You're CONNECTED--Or You're Not

I confess: I have a sweet tooth. …

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