Magazine article Art Business News

Summertime Slump? the Summer May Be a Tough Time for Gallery Sales, Particularly for Those Galleries in Warmer Climates. Learn How to Beat the Heat-And the Decrease in Sales

Magazine article Art Business News

Summertime Slump? the Summer May Be a Tough Time for Gallery Sales, Particularly for Those Galleries in Warmer Climates. Learn How to Beat the Heat-And the Decrease in Sales

Article excerpt

Warmer temperatures, vacations and a lot of outdoor activities are all staples of summer. It's a welcome season, to be sure, but it can lead to sales slumps for galleries, particularly those in sweltering climates. "Our summer just started about a month ago, [in May] says Wissam ElGhoul, gallery director at New River Fine Art in Fort Lauderdale, Fla. "We definitely feel things have slowed down traffic-wise, but it's to be expected." One of the oldest high-end fine-arts galleries in South Florida, New River's collections range from old and modern masters to contemporary artists. "Many people here, including most of my clients, have two to three homes, so they escape the summer heat by going north or traveling," says ElGhoul.

Michele Rosen, who owns Gallery 319 in Woodland Hills, Calif., and frequently works with musicians and niche artists, agrees. "Summers are quiet, and August is the worst, with people on vacation and getting kids back to school."

The key to keeping up sales and bringing in patrons, say these experts, is to think outside the box and get out from behind the desk. Schedule special events, partner with charities and community-based businesses and stay in touch with collectors.

Samuel Lynne Galleries in Dallas, Texas, which features 21th-century artists and multidimensional works, hosts charity gatherings and live painting exhibits for children in its 12,000-square-foot space. It also holds movie-of-the-week panel discussions in its onsite theater. …

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