Magazine article New Zealand Management

INBOX: The B Team Launched June 13

Magazine article New Zealand Management

INBOX: The B Team Launched June 13

Article excerpt

If 'B Team' reads 'also-rans' to you; not good enough to make the A Team, then think again. On the other hand if 'B Team' means a viable alternative to mainstream thinking and practice then you may be on the money.

A group of global high fliers launched the B Team last month with a mission to deliver: "a 'Plan B' that puts people and planet alongside profit. Plan A -- where companies have been driven by the profit motive alone -- is no longer acceptable."

The B Team is a not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

The initial B Leaders include: Shari Arison, Sir Richard Branson, Kathy Calvin, Arianna Huffington, Mo Ibrahim, Guilherme Leal, Strive Masiyiwa, Dr. Ngozi Okonjo-Iweala, FranE*ois-Henri Pinault, Paul Polman, Ratan Tata, Zhang Yue, Professor Muhammad Yunus and Jochen Zeitz. …

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