Magazine article Information Today

Is It Search or Discovery?

Magazine article Information Today

Is It Search or Discovery?

Article excerpt

Earlier this summer, I attended three conferences on search technology where I learned that the topic is now just about everything other than "search."

Stephen Arnold, managing director of ArnoldIT, rocked the room when he suggested that Big Data had far surpassed the importance of "search" in companies' efforts to uncover business intelligence.

Kristian Norling, enterprise search evangelist at Findwise (Sweden), spoke at ITI's Enterprise Search Europe in London, noting that while enterprises remain focused on improving the surfacing of information that they have spent large sums of money collecting and curating, the search engine itself is no longer considered to be the answer. In early survey results, companies reported that content tagging leads the list of strategies being employed this year to improve findability.

Ed Dale, digital platform product manager at Ernst & Young, spoke at ITI's Enterprise Search Europe and Enterprise Search Summit in New York; he identified six factors that go into providing a company's employees with an effective search experience:

* Right content available in the right index

* Content optimized for search

* A search algorithm measured and tuned

* A user interface that is effective in practice

* Search that understands user needs and behavior

* Consistent search across the firm's repositories and resources

Speaking in London, Joe Lamantia, the user experience lead and architect for Oracle Endeca, passionately advocated discovery over search. …

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