Magazine article Online Searcher

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

Magazine article Online Searcher

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

Article excerpt

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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

by Marty Weintraub and Lauren Litwinka

ISBN: 978-1118466858 (softcover)

Published: 2013

Pages: 312

Price: $39.99

available from: Sybex, an imprint of John Wiley & Sons, Inc., 111 River St., Hoboken, NJ 07030; sybex.com

[ILLUSTRATION OMITTED]

Did you know there is a new profession with the job title "social media community manager"? It incorporates bits from public relations, web analytics, SEO, and marketing. It aims to provide a holistic approach to your online presence. While it is unlikely that any but the largest libraries would have dedicated staff for social media, this book will help you learn the tools for managing your own social media community, when you have the time.

Weintraub is the founder and CEO and Litwinka is online marketing account manager at aimClear, a social marketing agency. They have worked with, and trained, many organizations. My guess is they probably use this book to help train new employees. They pack a lot of tools and tips into it, all stemming from their experiences with clients.

The book is divided into eight chapters, including a description of the role of the community manager, best practices for engaging your community, tools for managing your profile and monitoring your reputation, finding themed conversations, online advertising, crisis management, and measuring success. One appendix includes a long list of tools and resources, and additional resources are downloadable from the publisher's website (wiley. …

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