Magazine article University Business

Young Guns: A New Breed of Sports Broadcasters

Magazine article University Business

Young Guns: A New Breed of Sports Broadcasters

Article excerpt

Andy Murray's Wimbledon victory set the record for the most related tweets in the UK--placing his Centre Court championship in the ranks of President Obama's election night speech, the Pope's inauguration, and--go figure--the Spice Girls reunion at the Olympics.

Now, the Campus Insiders website is using this fascination with social media to lure readers to sports highlights and analysis. It has 37,000 likes on Facebook and 2,400 Twitter followers.

Heavy on basketball and football, it's an online platform that feeds the insatiable appetite of an expanding collegiate athletics community on social media. The site offers behind-the-scenes glimpses, perspectives, and backstories from players and coaches.

"This platform prototype is the next generation's version of ESPN," says Executive Vice President Crowley Sullivan, who's best known as a prominent ESPN producer. "College kids are the trailblazers when it comes to all digital sports broadcasting. Eventually, they will want to be able to watch an entire game through Twitter. And, they want to hear from the student athletes themselves."

All social media create a mindshare, a virtual marketplace where the athletes and fans are broadcasters as well. …

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