Magazine article Techniques

Digital Media Lingo

Magazine article Techniques

Digital Media Lingo

Article excerpt

We all know that career and technical education (CTE) provides students with the skills they need to compete in the global economy. With social media changing the way we live, work and interact with each other, it is essential that CTE students and educators understand what's happening in the social sphere. E-Connect is your friendly guide to the newest and most important social media trends.

Last May, E-Connect broke down some popular social and digital media buzzwords. Due to popular demand, we're bringing you even more lingo in order to help you keep up with this ever-changing digital world.

* Algorithm: Broadly defined, an algorithm is any set of formulas developed for a particular computer function. In social media terms, algorithms help determine what kind of content appears on your screen at any given time. "Bradley was irritated that Facebook's algorithms kept showing photos of his friends on vacation without him."

* Captcha: A test used to ensure that comments aren't being generated by a computer. Captchas usually come in the form of graphic depictions of warped text, requiring users to type the distorted words they see on the screen (Figure 1). "Mr. Hollohan got increasingly agitated that he could not decipher the website's captcha."

* GIF: Short for Graphics Interchange Format, GIF is an image format that has existed since the early clays of the Internet. Commonly used for simple animations, GIFs have become popular again in recent years due to social media platforms such as Tumblr. "Mr. Wheelhouse found that his students were looking at cat GIFs instead of working on their assignments."

* Infographic: A graphic that presents information in a concise but creative and visually compelling manner. "Mrs. Peabody shared an infographic with her class listing the 10 highest-paying jobs in agricultural science."

* Lurker: One who follows online discussion but does not participate or engage in it. "Instead of joining in on her fiends' political arguments on Facebook, Bev was merely a lurker."

* Organic: Chemists use this term to refer to any compound containing carbon. Social media mavens, however, use the term to differentiate any traffic or impressions coming from unpaid interactions. "Before she started using Facebook ads, Rita's website had more than 5.000 organic views per month."

* Search Engine Optimization: Search engine optimization, often referred to by its acronym SEO, is the process of boosting one's volume of organic web traffic. …

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