Magazine article American Banker

Turkish Bank Lets Customers Build Their Own Apps

Magazine article American Banker

Turkish Bank Lets Customers Build Their Own Apps

Article excerpt

Byline: Mary Wisniewski

Garanti Bank, Turkey's second largest private bank, has introduced a mobile dashboard called iGaranti that lets users cherry pick the features of their mobile banking apps. The customization capability is similar to the way people pick which apps appear on their smartphones' home screens.

Garanti partnered with Fjord, an Accenture Interactive-owned service design agency that also counts Citi as a client, to build iGaranti. The platform, rolled out in May, comes with a set of more than 15 apps, some of which are pre-loaded onto the dashboard, while others are added by the user. "Customers choose what to put on the interface," says Mark Curtis, chief client officer at Fjord. "It's a powerful way to change the relationship people have with money."

The mobile design move by the Turkey bank comes at a time when American banks are struggling to decide what app features benefit customers in a channel that has limited real estate and is often used on the go.

Beyond customization, iGaranti lets customers do a number of things most U.S. banks do not, including send payments to Facebook friends, use voice control to initiate money transfers, scan QR codes to withdraw money from ATMs without the need to insert physical cards, and make one-click transfers into savings counts. iGaranti works with third-party apps such as Bonubon, a daily deals site; Markafoni, a private shopping site; and Biletix, Turkey's equivalent of a Ticketmaster.

The dashboard makes available interesting apps related to financial health. Take CashTank, for example. The app displays a customer's spending patterns on a gas tank visual to show when he's running on a full tank and warning him when he's nearing empty and could overspend. Another app, Moneybar, which includes visuals of rainstorms or sunshine, offers predictions of peoples' finances based on the past six months of their spending, saving and cash flow habits, and then serves up offers such as savings accounts or micro loans. …

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