Magazine article Talent Development

Training as a Business Partner: Identifying Learning Needs Accurately and Proactively Requires a Business Partner Approach

Magazine article Talent Development

Training as a Business Partner: Identifying Learning Needs Accurately and Proactively Requires a Business Partner Approach

Article excerpt

The following story was told by Saynur Onen, vice president of Yapi Kredi Banking Academy at Yapi ve Kredi Bankasi A.S.

CLIENT

Yapi ve Kredi Bankasi A.S., a nationwide bank in Istanbul, Turkey

OPPORTUNITY

Maintaining a competitive edge and sustaining healthy sales in turbulent financial markets requires branch operation managers to have specialized knowledge about products and services, as well as coaching skills to help motivate branch teams and improve on-the-job behaviors.

DIAGNOSIS

To help operation managers acquire new skills that would enable them to cultivate a more customer-focused approach while fostering a strong company culture, Yapi Kredi Banking Academy launched a program to support one of the bank's strategic projects: "Being a Business Partner of Sales." The new simulation training program focused on simultaneously teaching technical banking knowledge and personal and managerial skills.

METHODS

The Banking Academy dedicates a training consultant to each business unit to better link learning initiatives to business strategies. This business partner approach helps identify training needs proactively. It is this close relationship with the business units that enabled the Banking Academy to uncover performance gaps among the branch operation managers.

Workshops and meetings with the operation management unit and regional managers sought to understand expectations and collect data from their point of view. Branch visits identified responsibilities and roles in their day-to-day tasks. …

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