Magazine article ABA Bank Marketing

ABA Adds Linkable Networks to Suite of Endorsed Solutions

Magazine article ABA Bank Marketing

ABA Adds Linkable Networks to Suite of Endorsed Solutions

Article excerpt

ABA--THROUGH ITS SUBSIDIARY THE CORPORATION FOR AMERICAN BANKING--has endorsed the card-linked offer technology powered by Linkable Networks. Linkable enables banks to distribute digital coupons to their customers' debit, credit or prepaid cards.

The program includes current offers from national merchants, and participating banks can offer discounts from local merchants as well as existing business clients.

Linkable enables offer distribution across multiple channels including mobile phone, tablet or PC as well as traditional media such as print, TV and radio. Once a payment card is registered, consumers are able to link offers to their card with a simple click or scan of a QR code. When the offer is redeemed at the point of sale, the savings appear directly on the customer's bank statement, eliminating the need for paper coupons or having to prepay for discounts as is required with traditional daily deals. Merchants only fund offers that are redeemed. This pay-for-performance approach results in costs to the merchant only when sales occur.

"Card-linked offers have become an important way for banks to frequently engage their customers and provide added value," says Bill Kroll, ABA executive vice president. "Consumers love meaningful deals, and Linkable has put our member banks in a position to enhance their brand and be that source of value to their customers."

"We were looking for a way to serve two constituencies--our consumers and business clients--with a simple way for them to take advantage of discounts and coupons," says Howard Jaffe, president and chief operating officer of Inland Bancorp, Oakbrook, Ill. …

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