Magazine article American Banker

Participation in the Summer Olympics Wins First Interstate a Golden Image: "Training" Pays off with Increased Business, Higher Employee Morale

Magazine article American Banker

Participation in the Summer Olympics Wins First Interstate a Golden Image: "Training" Pays off with Increased Business, Higher Employee Morale

Article excerpt

LOS ANGELES -- The First Interstate Bank of California said it emerged a winner in the 1984 Summer Olympic Games here, where the bank and its parent, First Interstate Bancorp, are baseD.

Richard W. Decker Jr., who was head of the bankhs Olympic efforts, said First Interstate's role as the official bank enhanced its image in the community and widened its name recognition in the 13 western states in which the bank and its afffiliates do business.

Participation in the Games boosted employee morale and generated some new business for the bank as well, Mr. Decker said.

"It also enhanced our reputation as an efficiently run, quality bank," said the senior vice president and manager of First Interstate's trust financial services division. "We demonstrated that we can manage large projects extremely well in our organization."

Mr. Decker, 40, began his Olympics involvement in 1980. As the bank's marketing director, the Olympic assignment became his reponsibility. He also happens to be an avid bicyclist, who frequently pedals 100 miles a day. And he has competed in the Hawaii Ironman Triathlon and several marathons.

As the official bank, First Interstate served both the Los Angeles Olympic organizing committee and the U.S. Olympics committee. During the Games, First Interstate established five special banking centers for Oylympic athletes, officials, and the media. It also designated 23 existing branches near Olympic venues as "Olympic branches." These were staffed by 107 employees who received "cultural adaptation" -- which meant learning to deal with people from different countries and cultures -- as well as other and other training, Mr. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.