Magazine article Newsweek

Where's the Fire?

Magazine article Newsweek

Where's the Fire?

Article excerpt

Byline: Barbara Herman

Not since the days when doctors hawked Camels have cigarettes and good health been used in the same sentence. But if the owners of the Henley Vaporium, New York City's first e-cigarette bar cum social hub in SoHo, have their way, e-cigs - preferably the two-year-old Henley brand for sale there - will be on par in the collective cultural unconscious with the raw food movement and Ashtanga yoga. A few days after their launch, the bar stools were filled with customers exhaling e-cig vapors while consulting with the white-coated "Vapologists" behind the alcohol-free bar.

Good health was what drew Henley Vaporium's co-owner Talia Eisenberg to e-cigarettes. When the 20-something former art gallery owner, downtown socialite, and self-described reformed party girl was in Boulder, Colorado, trying to get clean a few years ago, she worked out and ate healthy foods - all between smokes. "I was literally taking cigarette breaks while mountain climbing," she says, shaking her head. "I knew I had to quit."

She claims she quit cigarettes for good after trying electronic cigarettes, which vaporize a "smokeable" nicotine solution without the traditional cigarette's ash, tar, or smell. It was then that she decided she wanted to get in on the burgeoning e-cig business. Two years ago she and a team of entrepreneurs created Henley brand e-cigarettes.

The 2,700-square-foot Henley Vaporium is a sort of showroom for that brand. …

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