Magazine article Information Today

Findaway World: Adapting to the Market

Magazine article Information Today

Findaway World: Adapting to the Market

Article excerpt

Most businesses usually don't get a second chance in today's competitive marketplace. But Findaway World is one enterprise that has succeeded in reinventing itself not once, but twice, since it was originally founded in 2004.

FINDAWAY WORLD

Mitch Kroll, co-founder and CEO, credits agile management in helping the company pivot its business strategy to adjust to changing market needs. "We're defined by adaptability," he says. The first pivot was from retail to the library market, and the second was its recent move into the digital space, both critical factors in continuing to fuel the company's success.

The key to Findaway World's winning formula lies in its flagship Playaway device, a self-playing digital media player that is preloaded with content (no CDs or internet access required), which can be geared to kids (books for K-12), military (for culture immersion or language), patients (point-of-care health information), or business training.

And the company's growth speaks for itself. "We launched with 26 titles on our Playaway in 2005, and our content collection today stands at 50,000 titles, with more than 4 million Playaways in over 30,000 schools and libraries," says Kroll.

With the recent introduction of Playaway Bookpacks to the product line, Kroll sees the company's reach into the library market expanding. Playaway Bookpacks combine audio with visual by teaming audiobooks with print versions of the same titles, so readers can listen and read for an enhanced learning experience. …

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