Magazine article Talent Development

Mobile Learning Booms in Global Markets: Africa and the Middle East Bypass E-Learning and Head Straight for Mobile Learning

Magazine article Talent Development

Mobile Learning Booms in Global Markets: Africa and the Middle East Bypass E-Learning and Head Straight for Mobile Learning

Article excerpt

The mobile learning markets in Africa and the Middle East are thriving, according to two new reports from industry analyst Ambient Insight.

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In fact, the mobile learning market in Africa is the highest in the world, according to The 2012-2017 Africa Mobile Learning Market, which reports that the five-year compounded annual growth rate is 38.9 percent. The report also forecasts revenues from mobile learning products to grow more than five times to reach $530.1 million by 2017, up from the $102.4 million reached in 2012.

Ambient Insight Chief Research Officer Sam Adkins explains that mobile devices are now the primary computing devices used by consumers in many countries in Africa--in what often is referred to as a post-PC experience.

"In the developed economies, mobile learning is often seen as a disruptive learning technology, particularly in the consumer and academic segments. It is ostensibly disrupting the legacy PC-based e-learning industry," says Adkins. "Buyers in Africa are not substituting mobile learning for self-paced e-learning; they are leapfrogging e-learning altogether. …

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