Magazine article Folio: the Magazine for Magazine Management

Cramming for Your November Audit: Tips for Getting Those Last Few Orders on File

Magazine article Folio: the Magazine for Magazine Management

Cramming for Your November Audit: Tips for Getting Those Last Few Orders on File

Article excerpt

If you are working on a publication with a November audit cycle and you still need more orders, here are some tips.

If you need new orders, try calling your existing one-year subscribers to ask them if there is someone else in their organization who would benefit from a subscription. Then, email the prospect and inform them their colleague suggested they might like a subscription and see if you can get them to order from that email. If not, try calling them.

If you are still trying to re-qualify your file, now is the time to send a short-form email. Short forms work well, but remember even though the age of the subscription will be one year, the demographics will not be updated, and this is something you need to make a note of for next year. You can also do a short-form phone call as well, and since you are not asking all the demographic questions, most telemarketing companies will give you a good rate, providing the telemarketing company can make room for the program in its schedule. …

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