Magazine article ADWEEK

Mario Lopez: The Busy TV Host Calls Himself 'Old School' for His Love of Print, but the Rest of His Family Is Totally Plugged In-Even the Dog Is on Twitter

Magazine article ADWEEK

Mario Lopez: The Busy TV Host Calls Himself 'Old School' for His Love of Print, but the Rest of His Family Is Totally Plugged In-Even the Dog Is on Twitter

Article excerpt

What's the first information you consume in the morning? First I turn on my local news channel because I want to see stuff like the weather and traffic, but then I go to my Twitter after that when I'm eating breakfast. Twitter to me is like Google but with feedback. I think it's great for news but also connecting with fans. If I'm not on Twitter or watching the morning news, then I like to read the paper, usually the L.A. Times. I'm a little old school that way.

What do you like most about using social media? I'm on Twitter, but that's it. I first got into Twitter a while back because I had to for the show. At first I was like Fred Flintstone, not really into it. I was reluctant to embrace any social media, but now I really like it. It turns out that Twitter is perfect for my ADD--140 characters, quick, easy, direct.

Your dog Julio also has a Twitter account, right? Yes, my dog has his own Twitter account, and a pretty good-sized, Loyal following. My wife actually runs it, so when he's being naughty--and he's a pretty salacious little guy--she's to blame, not me.

Whose idea was it to put him on Twitter? It was my wife's idea. She sort of takes on a personality when she's tweeting as Julio. He's like the Dos Equis man--you know, "The Most Interesting Man in the World"? He's like The Most Interesting Dog in the World.

Where do you get your entertainment industry news throughout the day? Mostly from the papers or on Twitter. I follow outlets like The Hollywood Reporter and Variety. …

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