Magazine article Information Today

eReatah: Quick Ebook Subscriptions

Magazine article Information Today

eReatah: Quick Ebook Subscriptions

Article excerpt

Not many people would say they read too much, says Bryan Batten, founder and CEO of eReatah, a new ebook subscription service. But plenty of people need help in finding their next great read, and that's where eReatah comes in.

eReatah is a combination of the words "e-read" and "cheetah," says Batten, to convey the idea of reading quickly. The company's goal is to allow people to read more content while paying less. Signing up with eReatah means readers can access ebooks for about 30% to 50% less than retail prices--80% of eReatah's ebooks retail for $8.99 or higher. "You're not devaluing the price of a book, you're encouraging folks to commit to reading so they get a price savings," says Batten.

With more than 90,000 available titles and new ebooks added daily, eReatah has a constantly growing collection. Two of the Big Five publishers (Simon & Schuster and HarperCollins Publishers) currently provide content, and Batten says he's negotiating with the three remaining publishers. eReatah is the only company with a full catalog from any of the big publishers, according to Batten.

Readers can choose between three tiers of monthly membership plans: Cub (two ebooks per month for $14.99), Cheetah (three ebooks per month for $22.50), or King Cheetah (four ebooks per month for $29.99). Subscribers must download the eReatah app (for both iOS and Android devices) in order to start reading, and they can keep the ebooks they purchase; titles do not expire at the end of each month. …

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