Magazine article Editor & Publisher

Geo-Coding the News: News Bayou Creates Newsfeed Based on Your Current Location

Magazine article Editor & Publisher

Geo-Coding the News: News Bayou Creates Newsfeed Based on Your Current Location

Article excerpt

As more readers consume news on their mobile devices, News Bayou wants to deliver a personalized, hyperlocal news feed right to your smartphone, all based on your current location.

Developed by Our Hometown, Inc., News Bayou aggregates news articles using the company's Points Mentioned product. Launched early last year, Points Mentioned uses a simple algorithm to target locations mentioned in a paper's online article. Once locations are tagged, a small map is embedded in the story, where locations are pinpointed and specific areas are highlighted for more information.

According to director of business development Matthew Larson, there are currently 140 weeklies and l0 daily newspapers using Points Mentioned. As a result, News Bayou's database has between 1.2 and 1.5 million stories with nearly 4 million points geo-coded.

With papers like the San Francisco Examiner and the Los Angeles Wove using Points Mentioned, Larson said, "News Bayou takes Points Mentioned a step further and takes your location and gives you all the stories in your area."

He explained, "The whole process begins on the newspaper's site. Once the map is put on the page through a Javascript code, the articles come back to the database, and it has the potential to show up on News Bayou."

Vice president of engineering and production Jeremy Beha said the news feed is updated every two minutes.

Larson said the news feed is very "intuitive" as the feed changes as the user moves. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.