Magazine article University Business

Eyes on the Prizes for Career Center Play

Magazine article University Business

Eyes on the Prizes for Career Center Play

Article excerpt

"Engage with the career center" sounds a bit like "eat your vegetables" to a college student. Students know they should access career planning resources, but other options from the campus activities buffet beckon. In surveys, graduating students from Loyola University Maryland's Sellinger School of Business and Management raved about the faculty and facility, but not the career center, says Dean Karyl Leggio. "We looked at the career center resources, and they're good. But students were not utilizing them."

Part of the problem was timing. "Loyola students LOVE Loyola. Oftentimes they don't even want to think about graduating until after they come back from spring break [senior year]," Leggio says.

With students' competitive spirit in mind, an idea was born. Sellinger partnered with the university's career center to create Career Navigator, a program that uses rewards and social media to guide undergrads in career development, right from freshman year. Students can earn points for being part of networking events, career fairs and resume workshops--and for engaging in related social media activity. They can redeem points for prizes ranging from Loyola hoodies and water bottles to chances to win a private wine tasting event, Baltimore Ravens tickets or lunch with a dean. The program website (www.sellingernav.com) features a "leaderboard" of the top 10 earners.

"What we found very rapidly is that they loved it," Leggio says of the program, launched in September. …

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