Magazine article Journal of Property Management

Five in Five: Tactics to Put to Work Now

Magazine article Journal of Property Management

Five in Five: Tactics to Put to Work Now

Article excerpt

Call it the traveler's tale. When I travel, I inevitably request more pillows or extra towels--easy, right? What I've learned is that sometimes seemingly straightforward requests can easily go awry. If you travel, I know you're with me on this. Simplicity often works best when we're marketing too. I've put together five marketing tactics you can put to work, right now:

GET PERSONAL

When you're finished reading this article, try calling three people you know. Seriously: When you're done, simply pick up the phone. I call this the "personal ask."

Perhaps you have an event coming up, or need input on a project. Maybe you just want to reconnect. Marketing is all about being both top of mind and individual, and that can be tough in today's world of uber-connectivi-ty. Try this tactic and you'll gain information and input--right in the palm of your hand.

SHOW ... AND SELL

A new year deserves a fresh eye: Pull out your last management proposal and give it a once-over today. Are you telling prospective clients all about your company, or are you showing what you can do to make their property a success? When you're preparing your next pitch, think about what information to include. People can read charts, graphs and bios for themselves. Show them what you can do ... and sell.

PUMP IT UP

Now it's time to pump up the volume. Operate under the principle that every property has something great, and make a list. Do you have a trophy building, great location, stellar accounting services or crackerjack engineers? If you've got it, baby, flaunt it!

THINK BIG

I work with a local non-profit organization that recently added an Advisory Board to expand its market and increase community relations. …

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