Magazine article Communication World

Check Our Website for World Conference Highlights

Magazine article Communication World

Check Our Website for World Conference Highlights

Article excerpt

As this issue of CW was being prepared, the much-anticipated World Conference in New York City was just around the corner. This year's group of speakers and panelists was set to be one of the most dynamic yet, with business leaders like Shelly Lazarus, chairman emeritus of Ogilvy & Mather; Richard Edelman, president and CEO of Edelman; Bill McDermott, co-CEO of SAP; and Phil Griffin, president of MSNBC, scheduled to share their expertise with IABC members from all over the world. Nearly 100 other communication leaders and experts covering a diverse range of topics and representing a truly global mix rounded out the list of presenters.

We're already planning next year's World Conference in Toronto. Until then, you can find highlights from this year's event, including videos, on our website.

Gold Quill Awards a resounding success

Every year we look forward to seeing what kinds of projects our members will submit for the Gold Quill Awards. This year was no different, with more than 800 entries received--an 18 percent increase over last year. Members were able to submit their entries online, an option that was a direct response to feedback from members about creating a more streamlined process for both entrants and evaluators.

The Gold Quill judging process this year included five regional Blue Ribbon Panels of evaluators who reviewed the entries and provided specific feedback. The panels met in person in San Francisco, London, Toronto, Pretoria (South Africa), and Melbourne (Australia). In addition, a virtual panel of evaluators reviewed any entries that the Blue Ribbon Panels were unable to review due to the volume and the time necessary to provide feedback.

Said Claire Watson, ABC, APR, who spearheaded the effort to revamp the Gold Quill Awards: "We found some amazing gems among the entries received, and words cannot express my gratitude to the people who gave up their weekend, some flying thousands of miles and staying in hotels at their own personal expense, to be part of this great adventure. Rock stars, every one, helping us to celebrate excellence in strategic communication planning and execution."

A complete list of winners is available here.

Audiobook tackles crisis management

IABC's first audiobook takes a new approach to the topic of crisis communication and management by using story-telling to convey crisis management best practices. Crisis Management: Tales from the FrontLine, produced by Caroline Sapriel and Dirk Lenaerts, consists of 10 individual case studies that illustrate each of the authors' 10 "commandments" of effective crisis management, such as regularly mapping stakeholders and issues.

You can listen to the first few chapters (which focus on owning and communicating problems early on, and not attempting to make what is bad look good) on IABC's website.

As of June, the chapters are being released on a biweekly basis, so check back regularly for each new chapter.

Report focuses on relationship marketing

When it comes to purchasing decisions, consumer wants trump needs. Yet many organizations incorrectly assume what their customers want, to the detriment of all. Why? Those companies base many of their product and service decisions on the opinions of their own employees, rather than their target consumers.

In Relationship Marketing: Delivering on the Customer Experience, the latest report from IABC, Morgan Leu Parkhurst writes that "a successful customer experience is only successful if the customer believes it is. …

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