Magazine article Communication World

Are You Sitting on a Gold Mine? Changes to the 2014 Gold Quill Awards Program Make It Easier Than Ever to Enter Your Work

Magazine article Communication World

Are You Sitting on a Gold Mine? Changes to the 2014 Gold Quill Awards Program Make It Easier Than Ever to Enter Your Work

Article excerpt

If you're thinking about going for a 2014 Gold Quill Award, your timing couldn't be better. Long before the latest Gold Quill Award winners were lauded at the World Conference in June, work was underway to lift the program to even greater heights. Improvements to the 2014 program include the addition of a few categories, a more robust online entry and evaluation system, and a simpler entry process for all work submitted in the Communication Skills division.

For the 2013 program, IABC's global team of 270 trained evaluators reviewed more than 800 entries and bestowed 250 awards. This year's Gold Quill committee has set a target of 1,000 entries. New categories in the Communication Management division include Change Management and Investor Relations, two communication-related disciplines requested by 2013 entrants. The Communication Skills score sheet will be revised as well, with more points awarded for the tactical products and fewer criteria focused on the broad strategic elements.

In addition, IABC will use a new online entry system called Award-Sentry, developed by Arkansas-based Smart Media Consulting. Designed to be user-friendly, the Gold Quill entry process will be fully integrated with IABC's member database, offering a single sign-on to the awards program through iabc.com. The system supports payments in multiple currencies, and those who submit entries in more than one category can pay for them all at once.

Research conducted last year among IABC members and past Gold Quill entrants showed that the main reason people enter the Gold Quill Awards is to build reputation; a significant majority said the program's value is in helping to build personal credibility. Other reasons include benchmarking work against a global standard of excellence, and Gold Quill's value as a professional development program.

When asked why they didn't enter, the majority of respondents said that they were too busy or that putting together an entry is too time-consuming. …

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