Magazine article Editor & Publisher

efi[R] Starts 2014 off with a Bang

Magazine article Editor & Publisher

efi[R] Starts 2014 off with a Bang

Article excerpt

EFI had several major announcements to start off the new year. The first was that the company acquired shipping software developer SmartLinc inc.

SmartLinc makes software that optimizes the shipping process by allowing users to select the best carrier for their shipments. The software also allows for automated integration with other software systems. Print MIS/ERP products can automatically submit print jobs to SmartLinc, which then tracks shipment status, cost and carrier information, and transfers this information back to the MIS/ERP system so users can have a more complete picture of expenses, job delivery and other essential metrics.

"EFI and SmartLinc have many joint customers who will benefit from further, streamlined integration between their MIS/ERP and shipping systems," said Mare Olin, COO, EFI. "Acquiring SmartLinc also presents opportunities for EFI to approach promising, adjacent markets."

"EFI is the undisputed leader in printing workflow, and the products and service EFI offers reflect its passion for customer success," said Robert Silberman, former president and co-owner of SmartLinc. "SmartLinc users will benefit tremendously from EFI driving enhancements to our proven shipping software platform."

The second big piece of news from EFI was the strategic partnership the company formed with Landa Corp. for the development of a digital front end (DFE) as part of Landa's Nanographic Printing solution. The new DFE will employ EFI-developed Fiery technology, and will offer new functionality for sheetfed and webfed Landa Nanographic printing presses. "Benny Landa is a legend in our industry, and we are excited to work with his company as its exclusive DFE technology provider," said Guy Gecht, CEO, EFI. "Landa Nanographic Printing Presses have potential to accelerate the migration of mainstream commercial printing and packaging to digital printing. …

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