Magazine article ADWEEK

A Champion for Women in Tech: Google's Eileen Naughton Is Honored with a Matrix Award for a Career Building Media Brands and Advancing Women in the Business

Magazine article ADWEEK

A Champion for Women in Tech: Google's Eileen Naughton Is Honored with a Matrix Award for a Career Building Media Brands and Advancing Women in the Business

Article excerpt

Eileen Naughton has embraced feminism in ways she never thought she would. When she began her career in media, she was hopeful for a world that had moved beyond gender stereotypes and discrimination, but since reaching the leadership ranks of major companies, she has become an advocate and mentor for a new generation of women. Naughton, Google's vp, global accounts and agencies, was a founding member of Women@Google, started by Sheryl Sandberg of Facebook and Lean In fame. She is also active with groups including New York Women in Communications and is an honoree at the group's Matrix Awards this week. She is also a mother of three. Naughton talked with Adweek about women's issues, technology and media, and what inspires her.

How have your views on women's issues evolved? The remarkable thing is, and from my experience when I was younger, I thought I was living in a post-feminist era and I didn't necessarily seek out or belong to a lot of these women's organizations. My expectations were that there was a level playing field, but I realize now that we don't live in post-feminist era. There's no such thing as post-feminism. We need to have role models and to celebrate women who push through despite odds.

Why are women's issues so important to the dialogue in the tech sector right now? It's an important conversation. The data show that tech companies overall underindex in their representation of women. Less than 50 percent of the population of tech companies is female, and in the general population, women are 51 percent. The facts are clear: There are fewer women in technology than in the population, and the more women going into technology the better the outcome.

What can be done to increase women's representation in the tech world? …

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