Magazine article ADWEEK

Michelle Phan: She Might Be Known for Her Glam Makeup Tutorials, but When the Cameras Are off, the YouTube Star Unwinds with Mario Kart and Cartoon Network

Magazine article ADWEEK

Michelle Phan: She Might Be Known for Her Glam Makeup Tutorials, but When the Cameras Are off, the YouTube Star Unwinds with Mario Kart and Cartoon Network

Article excerpt

Specs

Age 27

Accomplishments YouTube beauty tutorial star (currently featured in YouTube's national ad campaign); founder of MiohellePhan.com and Em Michelle Phan cosmetics

Base Los Angeles

What's the first information you consume in the morning? When I wake up, I turn on my phone and immediately look at any missed calls or text messages. Right after that, I look at the weather, especially when I'm in New York. The weather there is so bipolar. Then I quickly look through my emails and Twitter, see what's trending.

What are your other go-to social media platforms? Flipboard is really fun because it's like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don't have time to browse through it. So when I'm on YouTube, I'll look up the "best of Vine" compilations.

Where do you get inspiration for your blog and videos? I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the "popular" page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia. My followers also help me a lot with finding inspiration; they're like my co-pilots.

There are also a lot of crazy commenters on YouTube--how do you deal with them? I've been on YouTube for a while, so I'm used to the good, the bad and the crazy. It's important to have a strong mental filter. …

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