Magazine article Talent Development

Innovation Matters, but Prioritizing It Lags: A New Report Offers Tips for Trainers to Help Increase Innovation

Magazine article Talent Development

Innovation Matters, but Prioritizing It Lags: A New Report Offers Tips for Trainers to Help Increase Innovation

Article excerpt

In an increasingly global and complex work environment, the ability to innovate is critical. A March 2014 study, conducted by ASTD in collaboration with subject matter expert Claude Legrand, reveals that 98 percent of respondents say that innovation is "important" or "very important" for the future success of their organizations. A majority of those responding believe their organizations were "very innovative" or "innovative."

Still, programs in innovative thinking, managing innovative teams, and creativity are rarely offered to employees and are in low demand. These are some of the findings of Building an Innovative Organization: The Role of Training and Development. Innovating, as defined by Legrand, is the "process of identifying new solutions that create new value for some or all of the stakeholders of an issue." It is a process rather than the outcome.

The need-and speed at which we innovate-is only going to increase. The research found that organizations currently focus their innovation on small improvements and change (33 percent); in the future, the focus will shift to more radical changes (66 percent).

To be competitive on the innovating front, organizations must take it seriously and make it a top three priority. Further, all stakeholders at each level must acquire the knowledge, practical skills, and behavior to make their organizations more innovative. The study bodes, "Unless T&D takes ownership of the issue and works with the leadership team to create the knowledge and skills, the goal so many executives say is critical to their future success will remain unattainable. …

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