Magazine article Editor & Publisher

mediaXchange 2014: The Way Forward: NAA Conference Focuses on Balancing Print and Digital

Magazine article Editor & Publisher

mediaXchange 2014: The Way Forward: NAA Conference Focuses on Balancing Print and Digital

Article excerpt

It was a blend of both the print and digital worlds as more than 900 newspaper executives and exhibitors attended this year's Newspaper Association of America's mediaXchange conference in Denver, March 16-19.

The conference featured more than 50 speakers and panels, discussing new ways for legacy media companies to move forward during this time of transformation and innovative change. Highlights included Twitter head of news Vivian Schiller discussing why newspaper media matters; Buzzfeed editor-in-chief Ben Smith sharing his experience with native and editorial content; and Mondelez International's vice president of global media and consumer management B. Bonin Bough's keynote speech on revolutionizing mobile.

New this year was the Accelerator Pitch program featuring eight newspaper media startup companies as well as breakout sessions dedicated to specific parts of the newspaper industry, such as digital subscriptions and alternative revenue streams.

In addition, Robert J. Dickey, president of Gannett Co. Inc.'s U.S. Community Publishing, was elected as the NAA's next chairman. Robert M. Nutting, president and CEO of Wheeling, W.Va.-based Ogden Newspapers Inc., will serve as immediate past chairman. Other NAA officers elected were: Donna Barrett, president and CEO, Community Newspaper Holdings Inc., vice chairperson; Stephen Hills, president and general manager of the Washington Post, secretary; and Tony Hunter, president and CEO of Chicago Tribune Media Group, treasurer.

Next year's mediaXchange is scheduled for March 15-18, 2015 in Nashville, Tenn. …

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