Magazine article American Banker

PNC Opens 'Pop-Up' Branch in Chicago

Magazine article American Banker

PNC Opens 'Pop-Up' Branch in Chicago

Article excerpt

Byline: Evan Nemeroff

After dropping its first "pop up" branch in Atlanta less than a year ago, PNC Bank has opened a second in Chicago's Congress Plaza.

A pop-up branch is a 20-by-eight-foot steel container, transported by flatbed truck, that is one leg of PNC's strategy to evolve from teller lines and transactions to technology and conversations. The 8,000-pound structure was designed to engage pedestrian traffic off the streets to show off digital services that the $323 billion-asset PNC can offer prospective customers.

The pop-up branch includes an ATM that dispenses $1 bills, cashes checks and accepts deposits. Two full-time staffers use iPads to open new accounts, take loan applications and refer customers interested in mortgages and investments to specialists. Technology specialists will also demonstrate PNC's products like Virtual Wallet and Cash Flow Insight for small businesses.

"This pop-up branch is not a replacement for traditional branches. It is an opportunity to expose people and introduce who PNC is to more customers than we would have with our Chicago branch footprint," said Todd Barnhart, executive vice president of branch banking at PNC, in a phone interview last week.

PNC has 15 traditional branches in the downtown Chicago region, Barnhart noted. Two branches are located within two blocks of the pop-up.

PNC's Chicago pop-up branch will be open every day from 10 a.m. to 7 p.m. and will remain in Grant Park for three months before moving to an uptown destination through Labor Day. …

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