Magazine article Gramophone

Label of the Year: Renewing Tradition, Nurturing Musicians and Enriching Lives: The Decca Message in 2013

Magazine article Gramophone

Label of the Year: Renewing Tradition, Nurturing Musicians and Enriching Lives: The Decca Message in 2013

Article excerpt

Winner

Decca Classics

There are many theories about how to run a classical label at the start of the 21st century. If you're an independent you arguably have more flexibility--your overheads are lower and you can probably take more risks. If you're a major you have shareholders to satisfy, you have to operate on a global platform and your currency will almost certainly be in 'stars'. You can, of course, go down the route of 'crossover', creating market-led products that appeal to the widest possible audience. Or, as our 2013 Label of the Year has done, you can bring artist and repertoire together in ways that engage with your label's own long tradition.

Decca Classics, under the enlightened leadership of industry veteran Paul Moseley, has managed that immensely difficult balancing act of recording the great works of the central repertoire (for example, the Brahms symphonies with the Gewandhaus Orchestra and Riccardo Chailly, to name a project hot off the press) as well as nurturing the talents of artists just starting out (Russian mezzo Juba Lezhneva, the newly signed South African soprano Pumeza Matshikiza or last year's Gramophone Young Artist Benjamin Grosvenor). …

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