Magazine article Folio: the Magazine for Magazine Management

How Long Will 'Ease' of Paper Supply Last?

Magazine article Folio: the Magazine for Magazine Management

How Long Will 'Ease' of Paper Supply Last?

Article excerpt

New York City--While mills' capacity for producing coated paper is slightly on the rise (see page 35), most sources contacted in a recent informal FOLIO: phone poll say they fear the relative ease in the paper crunch that existed during the first quarter may not last through the year.

"The first quarter traditionally has lighter issues," says Arthur Escudero, director of inventory control at CBS Magazines. He thinks the market for lightweights coated stock could tighten as the year goes on. "If mills run into any production problems," he says, "the comfortable situation we're in now could disappear overnight."

P. Robert Farley, senior vice president at the MPA and chairman of the paper committee, says the industry doesn't plan to import as much paper in 1985 as in 1984. "Magazine publishers feel a little easier about coated groundwood," he says. "Inventories are more comfortable."

But one director of manufacturing and distribution for a publisher that uses over 100,000 tons of coated stock each year thinks the idea of what is comfortable is relative. "The industry's idea of what is comfortable," he says, "can differ dramatically from a production manager's idea of comfort."

Catalogers will have impact

Catalogers will have an impact on paper availability, say some sources. Decreased demand during the first quarter, as many catalogers cut back on prospecting and so pared down the sizes of their mailings, was seen as at least part of the reason for the ease. …

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