Magazine article Folio: the Magazine for Magazine Management

McCall's Still Top Freelance Market

Magazine article Folio: the Magazine for Magazine Management

McCall's Still Top Freelance Market

Article excerpt

Cincinnati--For the second year, McCall's heads the list of the top 100 magazine markets for freelance writers, as ranked by Writer's Digest.

For its fourth annual ranking, Writer's Digest sent out questionnaires to editors of hundreds of consumer magazines asking for such details as how many manuscripts are purchased per year, minimum and maximum word rates and policies regarding kill fees, rights purchased and when the author get paid. Answers were weighted with more points going for such items as number of manuscripts purchased and payment rates than rights purchased or whether authors could see prepublication galleys.

Result appeared in the 1985 Writer's Yearbook. Reader's Digest moved up from third place in 1984 to second place in 1985. The New York Times Magazine, in third place, is new to the top 100 as is Vanity Fair. Publications which were on the list last year but have just moved to the top 10 this year include Sports Afield, Food & Wine and Redbook.

Other points about magazines as freelance markets, revealed by the survey, include the following:

* Number of manuscripts purchased ranged from as few as 15-20 (Money) to 2,500 briefs (Grit) and 2,500 features and columns by Sunday Woman. About half the magazines purchased between 100 and 300 freelance articles per year.

* The majority of magazines pay between $.50 and $1.00 per word. The highest maximum rate is $3.00 per word by Architectural Digest (the magazine's minimum is $1. …

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