Magazine article Sunset

Pink Is the New White: The Summer Wine of Choice in the South of France, Dry Rose Has Finally Taken Root in the West. by Sara Schneider

Magazine article Sunset

Pink Is the New White: The Summer Wine of Choice in the South of France, Dry Rose Has Finally Taken Root in the West. by Sara Schneider

Article excerpt

JUST WHEN MODERN, high-quality winemaldng was picking up steam in the West, good pink wine got derailed by a single accident. The mishap occurred in 1975 at Napa Valley's Sutter Home Winery Owner Bob Trinchero was attempting to make a dry "white Zinfandel" from juice run off his red Zinfandel--akin to dry rose, which enjoys a spectacular summer following in the South of France--when the fermentation got stuck before the yeast had consumed all the sugar. The resulting wine was not only as pink as cotton candy but also nearly as sweet. He bottled it anyway, and sweet white Zin was born--a wild success in the marketplace (to this day), but the kiss of death to self-respecting dry rose as a tradition here. Anyone seen drinking pink was damned by association with the sweet stuff.

I'm happy to report that we seem to have gotten over our problem with pink. In the decade ending last year, imports of rose from Provence to the United States rocketed from 146,000 liters to 3,647,312! …

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