Magazine article Editor & Publisher

A Perfect Match: RealMatch Offers Publishers Successful Recruitment Advertising Solutions

Magazine article Editor & Publisher

A Perfect Match: RealMatch Offers Publishers Successful Recruitment Advertising Solutions

Article excerpt

Founded in 2007, Real Match's mission is to change the landscape of online recruitment by connecting employers with qualified job seekers. At the same time, it also wants to create successful revenue opportunities for publishers.

"Our vision is to connect the talent with the job," said founder and chief executive officer Gal Almog. "It's not about the job site, but about the inter net as a whole." RealMatch currently works with about 1,000 sites, which include newspapers, trade publishers, trade associations and broadcast media. The white-label platform is connected to a large single recruitment ad network called The Job Network that reaches more than 37 million job seekers monthly.

For both job seekers and employers, RealMatch can save them time and provide better results. When job seekers upload their resumes, they find better matches because they are matched with the best jobs that suit them. "Almost like a dating site," Almog said. Meanwhile, employers generate more responses because RealMatch grades each candidate to find the most qualified.

"It's a win-win situation," Almog said. "One hundred percent of our publishers make more money once they replace their job boards with ours."

One such paper was the Greeneville Sun, a daily newspaper in Greeneville, Tenn. According to a case study, the paper had been experiencing relatively flat revenue growth from recruitment advertising until it partnered with RealMatch in 2010. The paper used advanced features such as the Real-Time Matching technology and TheJobNetwork, giving advertisers greater ad exposure and more reach. …

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