Magazine article Marketing

Careers: Course Deconstruct - MSc in Advanced Marketing Management, Lancaster University Management School

Magazine article Marketing

Careers: Course Deconstruct - MSc in Advanced Marketing Management, Lancaster University Management School

Article excerpt

The course is intellectually challenging and focused on developing the critical thinking and creative and collaborative skills necessary for a successful career in marketing management.

- Who's it for?

It is a master's degree aimed at graduates with significant prior academic and/or practical grounding in marketing. The class size of the one-year, full-time programme is limited to enable a high level of staff-student and student-student contact - there are no more than 45 students in each year's cohort. There is also an emphasis on reflective behaviour, with the 'mindful marketer' theme running throughout the year.

- What's included?

The course, which includes a dissertation, blends theory and practice while fostering a questioning approach, drawing on LUMS' expertise and research. Core components include consumer behaviour, B2B, service networks, brand management, distribution and market research. The approach is non-traditional, viewing marketing not as something organisations do, but as a lens through which to examine how business is conducted. Highlights include insights into working with organisations - from the likes of Microsoft, Nokia and Reebok to regional SMEs - to solving live business issues, thus ensuring a broad range of marketing knowledge in different contexts.

- By the end of the course...

The MSc has been approved and accredited by the Chartered Institute of Marketing to provide direct entry to the CIM's Professional Postgraduate Diploma in Marketing.

David Frank completed the course in December 2012 with distinction. He now works as a management consultant for Infosys Lodestone. …

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