Magazine article Marketing

Training and Development

Magazine article Marketing

Training and Development

Article excerpt

Welcome to Marketing's first Training and Development supplement.

Like many good ideas, it feels like its time has come. In fact, it would probably be harder for us to justify why we haven't launched this before, rather than list the reasons behind its launch now.

After all, training and development has always been important in successful businesses. In marketing, where received wisdom and traditional techniques are challenged by the inevitable progress of technology, it's more than that.

Moreover, as our three essayists, from training providers to media-agency chiefs, suggest in the following pages, it is - with the pressures of decreasing budgets and an increasingly complex array of possibilities for the marketer - crucial that training and development is emphasised now.

Marketers face challenges, but so do those people - internally and externally - who ensure their training and development is on track. We hope this special highlights not only that, but also shows you what opportunities there are out there for development. There's more online too: visit marketingmagazine.co.uk/traininganddevelopment for additional video, thoughts and discussion from our experts.

Ensuring that the training on offer to employees is both robust and continually relevant is crucial. …

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