Magazine article Marketing

Course Deconstruct: MSc in Applied Corporate Brand Management, Brunel Business School

Magazine article Marketing

Course Deconstruct: MSc in Applied Corporate Brand Management, Brunel Business School

Article excerpt

The course is a taught master's degree, examining core concepts of branding at the corporate level. It covers topics such as lifestyle heritage, nation and political branding at individual level alongside contemporary issues including sustainability, globalisation, innovation and entrepreneurship across industry segments such as banking, manufacturing, services and blue-chip corporations. A particular feature of this course is training in how to apply academic knowledge to real-life situations.

Who is it for?

The programme is offered in a choice of two routes: a one-year standard masters, or a 16-month course including 'Professional Practice', a 16-week work placement at a leading UK organisation or consultancy.

The course content is especially useful for those working in UK companies that are growing locally or expanding internationally. It examines different strategies like relationship marketing or social-media marketing for framing and implementing appropriate policies.

What do you gain?

Graduates will gain a thorough understanding of issues related to marketing at the corporate level as well as a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation. Students undertake a project in collaboration with branding firms as part of their consultancy-based dissertation option.

And another thing...

The programme has a dedicated corporate advisory board with experts from the branding world, including senior brand executives of multinational firms, brand consultants and design gurus. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.