Marketing Leader of the Year Poll

Article excerpt

These are the nominees for The Marketing Society Marketing Leader of the Year 2014, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 5 June at the London Hilton Read these profiles and cast your vote by 5pm on Friday 23 May.

ABI COMBER, HEAD OF BRAND AND MARKETING, BRITISH AIRWAYS

The Comber pitch

This year British Airways topped the consumer Superbrands list for the first time, and no one can take more credit for the accolade than Comber.

A BA stalwart, Comber has led the flag-carrier's brand back into public favour from the inside-out: BA's advertising now carries the motto sewn into its staff uniforms: 'To fly, to serve.'

Now that the wheels are up, Comber is firmly on course to expand BA's successful work on its investment into new aircraft (think Dreamliners), classy customer service and its growing holiday business.

Her always-on, innovative and digitally focused leadership in marketing can only reach new heights in the coming year.

PETER DUFFY, GROUP COMMERCIAL DIRECTOR - CUSTOMER, MARKETING AND PRODUCT, EASYJET

The Duffy pitch

It's only three years since Duffy took up the marketing reins at easyJet. Nonetheless, in that time he's transformed the erstwhile no-frills airline's offering into one that includes mobile boarding cards, allocated seating and an overhauled digital presence.

Its soaring financial results are testament to Duffy's hard work in the marketing department: annual profits were up 51% last November and the carrier now serves more than 11m business passengers a year.

This, underpinned by the launch of the 'Generation easyJet' campaign, marks an impressive year.

MICHAEL INPONG, MARKETING AND R&D DIRECTOR, MULLER DAIRY

The Inpong pitch

For Inpong, innovation is key to growth and the past year or so at Muller has brought a characteristic focus on product launches.

Kids Corner made its debut in 2013 and went on to deliver pounds 6m in retail sales value; Muller de Luxe Corner delivered a similar return. By the end of 2013, Muller Corner, Mullerlight and Cadbury desserts contributed pounds 44m in additional sales.

Inpong can take much credit, not just for identifying gaps in the market, but also for backing launches with significant marketing support.

He started out at Procter & Gamble, but, after seven years, went to Nestle in 2007, then joined Muller in 2012. Cynics might wonder whether there remain any undiscovered gaps in the dessert sector, but you can bet Inpong is already on the hunt.

CATHERINE KEHOE, MANAGING DIRECTOR, RETAIL BRANDS AND MARKETING, LLOYDS BANKING GROUP

The Kehoe pitch

It has been a busy 12 months for Lloyds Banking Group's top marketer.

Her biggest task was to manage the departure of TSB and return of the Lloyds Bank brand, with the creation of a marketing strategy based on the line 'The Moments That Matter'.

Kehoe also oversaw the creation of a fresh ad strategy for Halifax, and an overhaul of insurance brand Scottish Widows.

Her efforts could have received no greater endorsement than the news that Lloyds reported its first annual profit since being part-nationalised at the start of the recession. In February, the bank revealed its pre-tax profits in 2013 were pounds 415m.

DAVID JAMES, MARKETING DIRECTOR, CONSUMER DIVISION, BT

The James pitch

Over the past year James, who joined BT in 2007, has had the enormous task of turning the company into a credible sports broadcaster from scratch. …

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.