Magazine article Management Today

Everything You Know about Business Is Wrong: Sport Lessons for Business

Magazine article Management Today

Everything You Know about Business Is Wrong: Sport Lessons for Business

Article excerpt

Sporting analogies are beloved of speakers and consultants alike Recently, I have heard 'mostly when you win, you win by a very small margin', and 'what makes the difference is the will to win'.

There is value in these comparisons, but there is also real danger. It may be true that most major sporting competitions are won by a very small margin, and it may also be that it is the will to win that makes the difference. But that's because in sport, the rules are designed to make it so. Otherwise, it gets very boring for the spectators.

Business, on the other hand, offers a whole range of ways to win that wouldn't be allowed in any sport - being boring is no bar to success Here are some examples.

Turn up early and score some goals while the other team is still in the changing room - accelerate your product development.

Play in the dark, using night-vision goggles only you possess - develop superior information systems.

Only play when the field is tilted in your favour - follow the basic strategic principle of competing only where you have an advantage.

Change the game. …

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