Magazine article Geographical

A Colossal Waste

Magazine article Geographical

A Colossal Waste

Article excerpt

Over the weekend, I was chatting to another dad at my daughters' birthday party when the conversation turned to party bags. As usual, I launched into my mouth-frothing diatribe about a particular pet-hate of mine--a small thing, a yo-yo. Not just any yo-yo mind, but a yo-yo sold by Tesco as a treat to put into party bags, a yo-yo so poorly designed that it's completely unable to function as a yo-yo--it goes down, but no matter how hard you try, you can't make it come back up.

Now why, you may ask, do I get so worked up about this little piece of plastic tat? Because I see it as emblematic of our throwaway society and all of the ills that come with it. This absurd trinket has been manufactured from various raw materials, transported halfway across the globe (I've never checked, but I'm sure it's pretty safe to assume that it was made in China) and then distributed around the UK, and its only discernable function is to be 'filler' in a party bag, destined to become either clutter or landfill. …

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