Magazine article Geographical

Eco-Business: A Big-Brand Takeover of Sustainability

Magazine article Geographical

Eco-Business: A Big-Brand Takeover of Sustainability

Article excerpt

ECO-BUSINESS: A Big-Brand Takeover of Sustainability

by Peter Dauvergne and Jane Lister

MIT Press, hb, 17.95 [pounds sterling]

Ever wondered if corporate behemoths such as Nike and Coca-Cola, which announce their sustainability programmes with such pride, have suffered much for their noble deeds? Has profitability been sacrificed for what you might call planetability?

In this learned, if rather dry, analysis of eco-business, Peter Dauvergne and Jane Lister (both of the Liu Institute for Global Issues in British Columbia) spell out their theory that the contrary is true.

These days, most big companies have figured out that, far from putting business into the red, greening their operations is excellent news for the bottom line. Becoming more energy-efficient saves money--IKEA claims that it has halved the electricity costs at its distribution centre In Tejon, China, by installing motion sensors; when Walmart reduced the wattage in its store lighting from 32 to 25 watts it saved about US$20,000 per store each year. …

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