Magazine article Black Enterprise

Best (Professional) Foot Forward: Effective Marketing Strategies for Any Phase of Your Career

Magazine article Black Enterprise

Best (Professional) Foot Forward: Effective Marketing Strategies for Any Phase of Your Career

Article excerpt

IN TODAY'S TOUGH JOB MARKET WHERE HIRING MANAGERS FACE challenges such as long-term vacancies and skills gaps, crafting a professional marketing strategy can give you more than a leg up. "It's the whole professional package that makes you most marketable. That includes having complete social media profiles, networking, and being prepared with a great cover letter and resume," says Aisha M. Taylor, co-owner and chief consultant at TAYLORmade Professional Career Consulting, a Web-based career consulting firm that serves clients globally.

Whether you're a recent grad, a professional switching careers, or a senior industry leader eager to stay in the game, check out this guide to working your career mojo no matter what career phase you're in.



Mistake: Using a boring, fill-in-the-blank template. "It's a turnoff when hiring managers know you haven't taken the time to customize," Taylor says.

Right Move: Tailor your resume to include activities and experiences that helped develop and exercise hard and soft skills, Taylor advises.

List this information, along with duties and skills developed, just as you'd list former jobs if you had any.


Mistake: Exhibiting insecurity about your lack of experience won't help, and neither will leaning exclusively on having a degree.

Right Move: Highlight what you do bring to the table. "Convey confidence during an interview so employers see that you're young, fresh, and willing to learn," Taylor says.

Talk about any volunteer, internship, social media, and other experiences, and the skills you acquired as a result of them.



Mistake: Leading with duties from work in the industry you're leaving.

"For example, if you were an educator for 10 years, hiring managers in the new industry don't need to see 10 years' worth of titles and descriptions from teaching," Taylor says. …

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