Magazine article Editor & Publisher

Protect, Promote, Monetize: repubHub Creates New Revenue Streams through Republished Content

Magazine article Editor & Publisher

Protect, Promote, Monetize: repubHub Creates New Revenue Streams through Republished Content

Article excerpt

Publishers interested in having their content distributed online through a content licensing and syndication portal while making revenue at the same time should check out repubHub (repubhub.com). Powered by iCopyright, repubHub launched in May and currently works with hundreds of publications, such as the Chicago Tribune, Miami Herald and Toronto Star. There is no cost for publishers to be in the repubHub network.

Chairman Dan Sauerhaft said what makes repubHub unique is that the platform can accommodate publishers of all sizes. The platform also solves two problems for publishers: it protects their content online and helps them monetize original content.

Once a publisher downloads the iCopyright toolbar, their content is automatically uploaded into the repubHub network. Users type in keywords in the repubHub search box, select from those articles and get permission to republish with just a click of a button. Users are then given the option to copy and paste HTML to embed the copy on their website for free, thanks to ad support. They also have the option to forego ads by paying a licensing fee instead. Fees vary and are controlled by publishers.

Once that article is republished, the button to republish the article is linked to that copy, so anyone who comes across it also has the option to republish the article, creating what Sauerhaft called "viral syndication,"

Sauerhaft explained revenue is split between iCopyright and publishers. …

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